Project
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ACTIT Campaign
Year
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2023
Category
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Animation
Synopsis
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As part of an internal campaign we were asked to create a series animations explaining the values of the company “Univercells”.
Accountability
Maybe you want to turn a hobby into something more. Maybe you want to launch a business.
Continuous Improvement
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Integrity
Maybe you want to turn a hobby into something more. Maybe you want to launch a business.
The Script
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Employer Branding
We started out with the definitions of the values that were given to us. We briefed Chat GPT to assist us with the writing.
Briefing CHAT GPT
You are a content creator working for a biotech company with the name “Univercells”. You have the task to write a script to highlight the core values in the company named Univercells & explain what each value means. The core values are accountability, continuous improvement, teach & lead, integrity & team. The goal is to end up with a script that tells the story of our values in a fun and dynamic way. The story should engage employees to live our values in their everyday work life. The tone of voice should be light, fun ,dynamic & not too literal. The writing style should be not too corporate, authentic and with use of metaphors. Use following definition for the value “accountability”: Assume results; good & bad. Being accountable corresponds to taking full responsibility for tasks and projects and assuming the consequences of your actions. Use following definition for the value “continuous improvement”: Challenge the status quo . Continuous improvement is an ongoing effort and attitude to improve all elements of an organization. At Univercells, we challenge the status quo, expect innovation, add value and deliver operational excellence. Use following definition for the value “integrity”: We maintain high ethical standards; respect, include and recognize differences. At Univercells we take clear ethical stands and keep our promises. We build a trusted environment where everyone can express and show its vulnerability. Respect is all about including and recognizing differences… but also showing honesty and goodwill. Our leadership model is based on feedback, coaching and collaboration. Use following definition for the value “teach & lead”: we value and solicit new ideas, develop and refine competencies by sharing knowledge and experience. At Univercells we routinely share experience and knowledge with others, we value and solicit new ideas. Train peers and Learning from others is a daily mindset. We foster continuous development and empower our people so that everyone can be a teacher, and everyone can be a leader. Use following definition for the value ”team”: everyone acts as a team builder, we remove barriers that block the team’s success. At Univercells we foster an environment where learning and leadership thrives at all levels. We coach, develop and empower team members. We remove barriers that block team’s success and act as team builder not a self-builder. As a result, we bring diverse groups to high-performing teams.
Final Script
Welcome to Univercells, where the pulse of innovation beats strong, and our values are the pillars that guide us through our daily work. Let's take a closer look at these principles that shape our journey.
First up, "Accountability." At Univercells, we believe in owning our responsibilities, both the successes and the challenges. It's about taking full responsibility for our tasks and projects and facing the consequences, whether they're positive or not.
Now, "Continuous Improvement." Think of it as a commitment to always do better. We challenge the status quo, seek innovation, and strive for operational excellence. It's an ongoing effort to enhance every aspect of our organization.
Next, "Integrity." It's all about maintaining high ethical standards. We keep our promises, foster a trusted environment, and value honesty and goodwill. Our leadership model is built on collaboration, feedback, and creating a space where everyone can express themselves.
"Teach & Lead" is about sharing and developing. We value new ideas, share experiences, and believe that learning is a collective effort. We empower our people, fostering continuous development so that each one of us can be a teacher and a leader.
Lastly, "Team." Imagine it as a collective effort where everyone acts as a team builder. We remove barriers, coach, develop, and empower each other. The goal is to bring diverse groups together, creating high-performing teams that thrive.
And there you have it—the Univercells approach. With accountability, continuous improvement, integrity, teach & lead, and team as our compass, our workplace is a place where collaboration thrives, innovation flourishes, and our shared values guide us on our journey. So, let's continue working together, shaping the future of biotech at Univercells!
The Design
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ACTIT Campaign
Once the script was approved we went ahead with the design phase. All design boards were created in Illustrator to have as much flexibility as possible later in After Effects.

















