Project
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Logo RevealYear
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2023
Category
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Animation
Synopsis
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For the new logo we were asked to make a short animation showing the transition from the old to the new logo.
The Animation
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Logo RevealFrom old to new. 10 years between the first logo and the second. The goal of the animation was to show the evolution of Univercells’ old brand to the new one.
The Process
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Logo RevealWe were handed some good looking design boards by the talented designer Pâris Massenot with whom I worked closely together to make this project successful.
It all begins with an animatic
The first step in the animation process is to take the design boards and put them in a timeline to make sure the tempo of the music will fit with the images provided.
For example while making the animatic that you see on your left we realised that there is too much text for the short amount of time that we wanted this video to be. So we decided to leave most of the text out and focus on visual language instead. In the end this turned out to be more impactful.
Animation Time
Once the rhythm in the animatic is just right we start with bringing the design boards into After Effects & rebuild the assets there to have full flexibility during the animation process. On the right you can see some behind the scenes of the motion paths of the different circles.
Transform
The idea was to use the current logo and its elements to transform into the new logo.
Create
The outline of the circles from the old logo turn into the new logo
Credits
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By Robbe De Koninck
Design - Pâris Massenot
Produced by - Univercells
Animation - Robbe De Koninck