Project
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Univercells opens US Offices
Year
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2023
Category
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Video Editing
Videography
Synopsis
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The company “ Univercells” opens the first offices in the US. It’s a story about a dream coming into fruition.
The Video
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Univercells opens US offices
“Univercells” the company I used to work for gave me the opportunity in 2023 to travel to Boston to film the opening of their first office in the US. Opening new offices on another continent comes with lots of challenges. It all started with a dream of José Castillo, the co- founder of Univercells who decided that after years of hard work it was finally the time to make the move oversees. It was very inspiring to see how he and his incredible team were able to get things done despite the many setbacks. The goal for me was to tell the story of this dream, to show the ups and downs that come along with chasing a dream and then eventually celebrate the well- deserved pay off with the opening of the new offices.
Videography
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Process
Before going to the US we assembled a shot list of everything we had to capture + a list of interview questions we would need the answer to in order to tell the story properly. The shots are divided between B-Roll ( footage that supports the interviews) , A- Roll ( footage of the interviewees) , establishing shots ( to show context ), medium shots and close ups ( details) .
Video Editing
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Process
The first step in video editing is very boring but essential for a successful project… A good file structure! I have folders for each shooting day divided into categories based on the camera used & the type of shot: static shots ( tripod) vs moving shots ( gimbal).
After organising everything I make my first selects in my editing software. It’s important to go through all the footage to familiarise yourself with the footage you have. This will allow your brain unconsciously to start making the first connections in the story line. The selection process gets more refined as time goes on until you end up with the best & most essential footage.
Once the boring stuff is behind us we can start playing around and experiment with rhythm, emotion & story. This is the fun part & here the new connections & magical moments start to unfold themselves.
Once the edit is done we enhance this by motion graphics , color grading ,music tracks and sound effects to increase the emotional impact at exactly the right moment.
Video Editing
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Equipment
Main Camera- Sony A7III
Tripod: Manfrotto Befree Advanced Tripod
Gimbal: DJI RS 3 Mini
Lenses: ZEISS F/4 24mm- 70mm Sony F/1.8 35 mm
Microphones: Rode Wireless Go II
Credits
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By Robbe De Koninck
Featuring - José Castillo, Hugues Bultot, Valérie Gourgues
Produced by - Univercells
Videography - Robbe De Koninck Video- editing - Robbe De Koninck